Make an Impact with Location-based AR Marketing
National and Global
Looking for a way to appeal to a diverse demographic that is highly engaged? Learn how Niantic’s marketing platform offers brands a new way to attract customers to real world locations at scale.
Fuel Your Foot Traffic
We’ve introduced the world to a new genre of mobile gaming – location-based AR games. These games require movement and exploration to progress. As a result, it’s now easy to secure real-world foot traffic and transactions through location-based marketing no matter where you are, supported by Niantic’s planet-scale augmented reality platform.
Customers, on Demand
Beat the holiday lull or mid-day slump with the help of sponsored locations - a simple, cost-effective solution for the everyday brick-and-mortar business. These location-relevant ads allow your team to see real results- at the supporting times you need them the most.
Boost Customer Loyalty
Drive brand awareness, repeat visits, and a positive affiliation by encouraging memorable experiences at your location. As 80% of our active players are supportive of in-game partnerships 2, you’re sure to connect with new customers and strengthen relationships with regular shoppers.
Share our Success
84%Pokémon GO players have visited a business while playing the game. 51% for the first time. 168%Play while running errands or hanging out. 11 billion+app downloads.91%Players have visited a location because of Pokémon GO partnerships. 298%Players learn about a location because it served as a PokéStop. 273%Players change their regular walking route on a weekly basis to play Pokémon GO. 274%Players plan routine and schedule around playing Pokémon GO. 2Press HighlightsThe Sprint deal marks the first partnership for Niantic and Pokémon GO, which showed a tremendous ability to drive traffic to specific locations such as shops, landmarks and parks.CNetPokémon GO, the mobile game that has millions of people running from location to location, isn't just a tech-bubble fascination on the part of the Twitterati—it's boosting local businesses in the American heartland.AdWeekMany ad executives see Pokémon as an eye-opening moment for many marketers when it comes to mobile and location-driven experiences.Wall Street JournalThere’s a Pokémon in my restaurant, and business is boomingNew York PostPokémon GO has managed a feat that has eluded brick-and-mortar merchants for years: turning location-aware smartphones into drivers of foot trafficBloombergCompanies and marketers around the world are already working hard to tap into the game’s runaway success, which has demonstrated the unique ability to drive real-world foot traffic.ForbesWith Pokémon GO, businesses have an unprecedented opportunity to create strong emotional bonds with new customers, and for very little money.Inc.Retailers and restaurants proved foot traffic can matter using Pokémon GO.InversePokémon GO is at the tip of the iceberg for a massive location-based advertising revolution.The Guardian
- 1 Inc.com, 2016. 9 Need-to-Know Facts on How Pokemon Go Players Engage with Businesses.
- 2 Frank N. Magid Associates, 2018.
* Please note: Niantic cannot guarantee the accuracy of third party surveys.