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Die Niantic Geschichte Wir glauben, dass wir Technologie nutzen können, um uns in die „Realität“ der Augmented Reality zu begeben – und jeden dazu zu ermutigen, nach draußen zu gehen und sich mit der Welt um uns herum zu verbinden. Es liegt in unserer Verantwortung, die Privatsphäre der Nutzer, eine verantwortungsvolle Nutzung, integrative Entwicklungsprozesse und die potenziellen Auswirkungen von AR auf die Welt jetzt und nicht erst im Nachhinein zu berücksichtigen.
Unsere Mission

Der Einsatz von Technologie im Dienste der Menschheit steht im Mittelpunkt unseres Handelns. Durch AR wollen wir:

Menschen nach draußen locken Wir glauben, dass die Menschen am glücklichsten sind, wenn ihre virtuelle Welt zu einer physischen Welt führt.
Zum Entdecken anregen Wir regen Menschen dazu an, neue Stadtteile, Parks und Freunde zu entdecken.
Zur Bewegung ermutigen Wir gestalten unsere Technologie so, dass sie Menschen hilft, sich zu bewegen und aktiv zu bleiben.
Beziehungen schaffen Wir möchten, dass unsere Produkte die Menschen mit ihren Nachbarn und Communities in Kontakt bringen.
From Google Earth to Pokémon GO, we've always been explorers

Wir haben an Produkten gearbeitet, die Hunderte von Millionen von Menschen berührt haben – darunter Google Earth, Google Maps und natürlich Pokémon GO. Heute entwickeln wir Technologien, die die digitale und die physische Welt miteinander verbinden. Erkunde unsere Geschichte und erfahre, wie wir hierher gekommen sind.

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Our first 3D map launches In 2001, a small team of geospatially-obsessed computer scientists, gamers, cartographers, and AI researchers created Keyhole. Originally conceived as a video game, Keyhole was a first-of-its-kind product that let users zoom into interactive 3D maps of the planet. Many people from the original Keyhole team still work with us at Niantic today.
From Keyhole to Google Earth Three years later, Keyhole was acquired by Google and renamed Google Earth.
Introducing Google Maps, Street View, and more At Google, some of our team continued its focus on the exploration and 3D modeling of hundreds of cities, countries, and planets. We introduced Google Maps, Street View, SketchUp, and Panoramio, among other products.
Niantic Labs is created The idea: create a new kind of gameplay using mobile devices and our understanding of maps. The goal: make the world more magical through exploration, exercise, and real-world social interaction. The result: Niantic Labs begins as a startup within Google.
Meet our first app: Field Trip In 2012, we released Field Trip, a location-based mobile app that guided users to the unique and hidden sites around them. Field Trip first launched on mobile devices and eventually appeared on wearables and augmented reality hardware.
Ingress changes the game Later we introduced Ingress, a location-based AR mobile game that transformed the real world into a global game of mystery, intrigue, and competition. It was the first of its kind.
Niantic sets out on our own In 2015, we spun out of Alphabet Inc. as an independent private company. With $35 million in Series-A funding from The Pokémon Company Group, Google, and Nintendo, we announced the development of Pokémon GO in collaboration with The Pokémon Company and Nintendo.
Pokémon GO enters the world Pokémon GO became a global phenomenon overnight. To date, it’s the most popular — and profitable — AR app of all time.
Pokémon GO keeps growing By 2017, the app was downloaded over 650 million times, and Trainers collectively covered 15.8 billion kilometers — roughly the distance from Earth past the edge of the solar system.
Connecting to communities In an effort to continue to support the blossoming real-world communities, we create several partnerships with nonprofits around the world. Together, we aim to encourage and support community engagement through AR experiences in local communities.
Our first Pokémon GO live events Drawing on our experience hosting thousands of real-world events for Ingress, we launched some of the first live events for Pokémon GO. Millions of players came together in person in Japan, Korea, the Americas, and Europe.
Ingress returns as Ingress Prime In 2018, we launched Ingress Prime, a reboot of our debut real-world game Ingress. In addition to completely reimagining the user interface and sound design, Ingress Prime integrated state-of-the-art AR tech that made it even more immersive.
Revealing the magic of Harry Potter: Wizards Unite In collaboration with Warner Bros. Interactive Entertainment and WB Games, we launched Harry Potter: Wizards Unite. The game leveraged the full stack of Niantic Lightship and pioneered all-new technology and gameplay mechanics — all while bridging the paper-thin line between the real world and wizarding world.
Introducing Niantic Wayfarer We rolled out Niantic Wayfarer, a tool that helps people shape future adventures. With Niantic Wayfarer, eligible players can add and review nominations of local points-of-interest (like museums, art installations, and historical markers) so they can be added to Niantic products (like Portals, PokéStops, and Gyms).
Niantic Research presents on 3D mapping At the 2020 European Conference on Computer Vision (ECCV 2020) — the top international conference on the topic — our research team presented three papers and a technical report on 3D mapping. The research addressed questions about a player’s location, the 3D scene in front of them, and how everything fits into the larger 3D map of the digital-yet-real world around them.
Niantic turns 5! We celebrated our fifth birthday with 600 more employees, four more offices, three more games, and hundreds of millions more players than when we started. Here’s to the next five years!
Pikmin Bloom gets growing In 2021, we launched Pikmin Bloom, developed together with Nintendo. The game brings joy to your daily journeys through tiny, plant-like creatures that grow, bloom, and follow you when you move.
Introducing the Lightship Platform We opened up the platform that powers our AR experiences to the world. The first version of Lightship gave developers the tools to understand, map, and share the world around them, so they could focus on creating amazing AR experiences.
Launching Niantic Ventures Alongside the release of Lightship, we announced Niantic Ventures, a $20 million fund that invests in — and partners with — companies building the future of AR.
Bringing players together with Community Days We launched our inaugural Niantic Community Day in March. These real-world events bring players together in person and feature all of our games.
Welcoming 8th Wall We acquired 8th Wall, the WebAR development platform. 8th Wall pioneered web-based augmented reality (WebAR), enabling developers to create AR experiences that work on mobile devices but don’t require an app. The acquisition gave us one of the most complete sets of AR tools to build the real-world metaverse.
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Das Metaversum der realen Welt erfordert so viele Perspektiven wie möglich. Bauen wir es gemeinsam auf.