Circle K collaborated with us to boost awareness of their new coffee offering and drive traffic to store locations through the use of Rewarded AR ads. Learn how Circle K curated the perfect morning blend for players immersed in their AR advertising experience.
Using Rewarded AR ads to boost awareness of their coffee offerings, Circle K effectively engaged their audience, resulting in remarkable dwell time and completion rates.
The Goal
Circle K was looking to promote their new coffee items through Rewarded AR ads and drive foot traffic with an in-store offer for players to redeem.
The Approach
Circle K crafted an engaging Rewarded AR ad to showcase the new coffee offering, emphasizing its unique features, and delighted players with a complimentary coffee. Upon tapping to position the coffee cup on the ground, an auditory cue plays, providing information about the different types of coffee available at their locations.
The Results
Through the presentation of new coffee selections and a redeemable coupon code, Circle K’s campaign achieved a 95% completion rate with a 3% CTR to the website and engaged users for 21 seconds of dwell time.
Niantic is one of the leaders in augmented reality, building a robust ecosystem that delivers on the promise of AR. We’ve made it possible to bring your brand closer to audiences in the real-world through immersive and interactive AR experiences.
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