For the highly anticipated event of the year, Pokémon GO Fest 2023, Niantic Supply aimed to promote limited edition t-shirt sales. What Niantic Supply anticipated from running this campaign turned out to be one of the most impactful campaigns the store has ever witnessed.
By leveraging the power of Rewarded AR Ads, Niantic Supply significantly boosted both store sales and completion rates, creating a compelling and rewarding experience for customers.
The Goal
Niantic created an AR advertising campaign to boost excitement for the highly anticipated event of the year, Pokémon GO Fest 2023, by offering limited edition t-shirts available on the Niantic Supply website. Niantic aimed to leverage a memorable AR experience for a 14 day period, launching the experience before and during the event.
The Approach
The Niantic Supply campaign featured the Niantic ARShip, a 3D rendition of Niantic’s logo, delivering an ‘AR Drop’ of the official Pokémon GO Fest t-shirt, notifying users that time was running out to obtain one in real life.
As players initiated the Rewarded AR ad, they observed the Niantic ARship hovering above the ground, allowing them to tap and follow its journey to a new location for their ‘AR Drop.’ As the ARShip departed, the Niantic Supply package revealed an enticing glow, offering players exclusive in-game items and prompting them to visit the Niantic Supply website for Official GO Fest shirts.
The campaign garnered over 13 million impressions and was localized for 12 different global markets, giving players from all over the world the chance to experience this unique immersive experience.
The Results
The campaign successfully delivered outstanding outcomes for Niantic Supply, resulting in a 5X lift in sales compared to weeks without the campaign and achieving a 93% completion rate with a 3.72% CTR for the AR ad experience.
Niantic is one of the leaders in augmented reality, building a robust ecosystem that delivers on the promise of AR. We’ve made it possible to bring your brand closer to audiences in the real-world through immersive and interactive AR experiences.
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