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8th Wall Powering the world’s WebAR

8th Wall opens up new ways for brands and agencies to connect with users by engaging them in extraordinary, interactive experiences anywhere they are – all with no app required.
8th Wall delivers real value

Whether you’re looking to scale your campaigns, enable cross-platform compatibility, or create memorable experiences to expand your brand’s presence, you will be equipped with easy to use tools to navigate towards your brand’s success.

Join brands and agencies who are achieving ROI with WebAR today.
Why WebAR? WebAR, or web-based augmented reality, enables augmented reality (AR) to work within a browser.

Massive reach

8th Wall experiences can be accessed by 5 billion iOS and Android smartphones worldwide in addition to computers and AR/VR headsets.

Creative freedom

Harness the freedom and flexibility of the web with complete control of your content, launch schedule, analytics solution, and more.

No app required

WebAR experiences require no app to download, reducing activation energy and barrier to entry to increase engagement with your content.
Success at every stage

WebAR is demonstrating success at every stage of the consumer journey, from awareness and interest to consideration and purchase, both in-store and online.
5min+
Dwell Time General Mills, Universal Pictures, and Dreamworks teamed up for a WebAR campaign promoting "Trolls World Tour," where audiences interacted with Trolls characters in AR. Over 60% of sessions exceeded 5 minutes.
18%
Click-Through Rate LUSH created a "Snow Fairy" WebAR campaign and distributed three unique brand experiences across in-store and online channels, generating an 18% click-through rate.
48%
Increase in Sales Chilli Beans used WebAR for a virtual try-on experience using 1,000+ eyewear models for their latest collection, resulting in an astounding 48% increase in sales.
Reach more users

8th Wall supports more smartphone users than any other AR platform.
1.25 Billion
Compatible devices with ARKit
5 Billion
Compatible devices with 8th Wall WebAR
891 Million
Compatible devices with ARCore
Key Features

The 8th Wall Engine powers AR experiences that work in the browser across all devices.
Place interactive 3D in your space with World Effects
Explore World Effects
Build location-based WebAR experiences with Lightship VPS
Explore Lightship VPS
Bring print & packaging to life with Image Targets
Explore Image Targets
Try on accessories, face filters and more with Face Effects
Explore Face Effects
Use the sky as a canvas with Sky Effects
Explore Sky Effects
8th Wall Discover WebAR Explore the world's largest destination of inspiring and immersive WebAR experiences powered by 8th Wall.
Brands powered by 8th Wall

Join the world’s most innovative companies using 8th Wall WebAR.
Partner with us

Niantic is one of the leaders in augmented reality, building a robust ecosystem that delivers on the promise of AR. We’ve made it possible to bring your brand closer to audiences in the real-world through immersive and interactive AR experiences.

Interested in partnering with us on your next AR project? Click the button below to complete the form, and our dedicated team will reach out to you shortly!