What types of partnerships does your company engage in?

At Niantic, we offer a wide range of opportunities from brands and businesses looking to advertise in our real-world games, to creating immersive AR experiences for their audience. Each partnership is designed to blend our strengths and expertise to deliver business impact and results.

Can partnerships be tailored or customized to suit specific partner needs or objectives?

Yes – after our team discusses the specific goals and requirements, we guide our partners towards success by offering the necessary solutions, tools, and expertise for each program.

What specific products or services do you offer?

We currently offer advertising products and services through our Rewarded AR Ads platform, delivered across Niantic’s real-world games, as well as opportunities to develop immersive experiences on our 8th Wall WebAR platform that can be distributed everywhere.

Can you provide case studies or examples of successful partnerships?

You can learn more and read about our Rewarded AR Ads case studies here or 8th Wall WebAR case studies here.

What are Rewarded AR Ads?

Rewarded AR Ads are an interactive ad format that deliver industry-leading completion rates and performance. Augmented reality mini-experiences are served in Niantic’s hit games, including Pokémon GO and Monster Hunter Now, and players are rewarded with in-game items when they reach the end of each ad experience.

This offers the perfect solution for increasing brand impact through immersive storytelling with AR visualizations and encouraging brand engagement and sales by driving traffic in targeted locations or online.

What makes Rewarded AR Ads so effective?

• In-game experiences: Our rewarded ad format, served as an immersive part of hit Niantic titles, provides genuine value to players and often isn’t seen as an ad.
• No noise: We’re unique among gaming advertising solutions in only serving one AR ad per day per user – all eyes are on your AR ad only.
• Highly engaged audience: We have one of the most devoted player bases in the history of mobile gaming, with Pokémon GO going from strength to strength since its launch in 2016 and Monster Hunter Now achieving high retention rates.

What are the best practices for Rewarded AR Ads campaigns?

Our in-house team will work closely with you to develop a high-impact Rewarded AR Ad campaign. We balance immersion with audience attention and focus on developing experiences that delight users without introducing conflicting gameplay.

What targeting is available?

We offer unique location-based signals and targeting to maximize audience reach.

How long will it take to get a Rewarded AR Ads campaign up and running?

As soon as we’ve signed the contract, it can generally take up to 6 weeks depending on your campaign strategy, creative asset creations, and campaign review process.

What is Augmented Reality?

Augmented reality (AR) is a technology that enables users to experience the real world together with digital information or objects at the same time. It requires a user to view the real world through a display, such as a mobile or wearable device, and makes use of computer vision technology to augment a user’s experience of the world with computer graphics.

What is WebAR?

WebAR, or web-based augmented reality, refers to the technology which enables augmented reality to work within a browser. WebAR requires no app to download. Users access WebAR by clicking a link or scanning a QR code to open an AR-enabled web page in their browser.