Blog
December 3, 2018
Accelerating Our Augmented Reality Vision With 5G Networks

Niantic

Niantic is focused on delivering amazing shared Augmented Reality (AR) experiences through the conduit of our hit real-world AR mobile games. The ongoing rollout of ultra fast 5G networks and compatible devices in the coming year presents a number of exciting opportunities for us on that front. We’re confident that 5G networks can accelerate our vision of bridging the physical and digital worlds with advanced AR functionality such as real-time synchronous multiplayer AR experiences in a shared environment, persistence, and visual occlusion through contextual computer vision.

These advanced features, which are part of our Niantic Real World Platform, will take full advantage of 5G’s ultra-low latency (i.e.: 1 millisecond in 5G vs. 50 milliseconds in 4G^), and increased throughput (i.e.: up to 50 Gigabits/sec in 5G vs. 20 Megabits / sec average in 4G^) to provide seamless experiences for our users.

To pursue this vision, we announced a partnership with Deutsche Telekom–and their MobiledgeX Edge Servers and 5G network–in October to create dramatically scalable end-user experiences. Also, recently in London, we announced our support for GSMA’s AR/VR forum. This industry-wide initiative encourages all parties to collaborate on accelerating the delivery and deployment of a uniform API for 5G cloud-based AR services, including mobile edge computing (MEC). Also, we’ll be participating in the Open Edge Initiative with Carnegie Mellon University later this year, so keep an eye out for our contributions there.

All of this adds up to more immersive, exciting, and entertaining gameplay experiences. At Niantic, we’ve long celebrated adventures on foot with others, and with 5G networks and devices, people around the world will be able to experience those adventures faster and better.

^https://5g.co.uk/guides/4g-versus-5g-what-will-the-next-generation-bring/


—Omar Téllez, VP of Growth

November 20, 2018
Niantic Partners with UNWTO’s Travel.Enjoy.Respect Program

Niantic

Today, we’re happy to announce that we’ll be partnering with the United Nations World Tourism Organization (UNWTO) to enhance global tourism with our cutting-edge Augmented Reality technology, creating unique campaigns for the organization’s Travel.Enjoy.Respect program.

Over the past couple months, Niantic has been working extensively with UNWTO to encourage global tourism and worldwide civic engagement in a fun, friendly, and novel way for travelers. Sustainable tourism is the primary importance of Travel.Enjoy.Respect, and our future projects will keep that in mind as we create original experiences at sites around the world.

Our goal at Niantic is to create interactive games that encourage exercise, social interaction and exploration, giving players the opportunity to play together in the real world and discover the incredible history hidden right in their own neighborhoods. We’re looking forward to creating brand new adventures for our players in collaboration with UNWTO to increase awareness around its mission of responsible tourism.

Stay tuned for more updates on our global activations throughout the course of this partnership. We’re looking forward to showing you how our technology can encourage and promote sustainable global tourism.


—Anne Beuttenmüller, Head of Marketing EMEA

November 14, 2018
Wizards, Prepare to Unite in 2019!

Get ready for some exciting and fun adventures ahead. We've been hard at work with our partners at WB Games and can’t wait to bring the magic of Harry Potter: Wizards Unite, part of the Portkey Games label, to you in 2019.

Sign up to join the Statute of Secrecy Task Force, stand united with your fellow witches and wizards, and keep up-to-date on the latest.

Stay tuned...


—The Niantic team