March 26, 2019
Announcing Earth Day 2019!


We’re excited to announce our second annual Earth Day campaign coming this April. As some of you recall, we celebrated Earth Day last year and made some major impact around the world. With thousands of players lending a hand across 68 events and countless NGOs leading the way, we collected 6.5 tons of garbage, making way for cleaner, healthier communities. To say we were proud of all of our players is an understatement.

Because of the huge success of last year’s Earth Day campaign, we’ve teamed up again with Playmob, gaming-for-good engagement platform, and 15 NGOs to host cleanups in communities near you, working to shatter last year’s goals. As an organization with millions of players around the world, we see it as part of our responsibility to help ensure things such as ocean pollution and global warming are at the forefront of conversation and action.

Many of our partners are not only hosting cleanup events but are engaging in long term impact projects that seek to make significant positive impact in local communities around the world. They are looking to engage with communities to make a difference over the span of one day, and over the long term. By participating in these Earth Day cleanups and learning more about local NGOs, players can have a larger impact on their communities and the health of the planet. Long term impact projects include educational initiatives for school programs and community organizations, as well as replacing pollution with new plants.

We’re inviting all Niantic players to participate and help battle important issues such as ocean pollution, damaged ecosystems, and unhealthy environments, sign up here! If you know of an NGO that could help organize a cleanup, nominate them here. Or, if you’re a player that wants to participate on your own or with a small group, tag @NianticLabs using #AugmentingReality to tell us about your cleanup, and we’ll count your efforts towards the participation totals. Players can expect to earn in-game rewards based on their participation as following:

If 2,000 players attend and cleanup, global rewards will be:

  • Pokémon GO - Increased appearances of Ground-type Pokémon
  • Ingress - Increased probability of getting heatsinks, multihacks, shields (all kinds) and power cubes (all kinds including Lawson)

If 5,000 players attend and cleanup, global rewards will be:

  • Pokémon GO - Shiny Diglett + Increased appearances of Ground-type Pokémon
  • Ingress - 2× AP linking

If 7,000 players attend and cleanup, global rewards will be:

  • Pokémon GO - 2× Stardust and Candy for Event Spawns / Groudon in Raids + Shiny Diglett + Increased appearances of Ground-type Pokémon
  • Ingress - 2× AP fielding

You can find all of the details of the campaign on our website be sure to tell your friends and have fun out there! #AugmentingReality

—Yennie Solheim Fuller, Social Impact

March 18, 2019
Some of the hard questions in AR, and our quest to answer them

We’ve been hard at work developing the Niantic Real World Platform–what we refer to as an operating system for the world–and we’ve been heartened and humbled by how enthusiastic the reception has been thus far.

Still, as much detail as we provided about the work we’re doing to better model reality, understand reality, and share reality, there are countless other areas where we’re focused. Looking ahead, we’d like to give you more detail about those initiatives as well.

What are the kinds of new entertainment experiences we foresee and are envisioning? How does our current work foster advanced mobile networks and computing at the edge? How are our initiatives bolstered by scaled adaptive computing? If the Niantic Real World Platform functions in many ways like a global operating system for applications that unite the digital world with the physical world, how will that intersection impact people in their daily lives? And how will future generations of AR hardware impact those experiences?

We’ve got an amazing team tackling these questions and many more, and you’ll be hearing from them in the weeks and months ahead as we provide our thoughts here. We’ll also be publishing more of our academic papers and theoretical inroads on this site.

In the meantime, if you’re interested in learning more about the Niantic Real World Platform or want to get early looks at what's running under the hood at Niantic, we’d love to hear from you here. You can also find information about our Niantic Beyond Reality Developer Contest here.

—Phil Keslin, Co-founder & Chief Technology Officer

March 11, 2019
A First Look at Harry Potter: Wizards Unite


Alongside our co-developer, WB Games San Francisco, we’re excited to jointly reveal a first look at Harry Potter: Wizards Unite, the latest title part of the Portkey Games label. Head over to to learn more and take a look at never-before-seen screenshots and videos from the game. Also, starting today, Android users will be able to pre-register on Google Play. Sign up to get notified when the game launches.

There’s plenty more in store, so share the news with your fellow witches and wizards and stay tuned for updates!

—The Niantic team