Blog
June 14, 2021
Niantic, Hasbro and TOMY Partner on Real-World AR Mobile Game “TRANSFORMERS: Heavy Metal”

“Do you like Transformers?” When I was in grade school, I remember being asked this question by the kid sitting next to me while we waited for our Tae Kwon Do class to start. This was the mid 80s, when the Transformers cartoon and toys were everywhere. That question was pretty much rhetorical with kids at the time. It wasn’t so much a question of “Do you like Transformers?” as it was a question of “Who is your favorite Transformer character?”.

Flash forward to today, and these robots are still so prevalent in my life, perhaps even more so now more than ever. That’s why I’m thrilled to announce that Niantic is partnering with Hasbro and TOMY on our next real-world mobile game: “TRANSFORMERS: Heavy Metal.”

In thinking about franchises that would be incredible to bring to life in AR, Transformers was a no-brainer. This will be a Transformers game unlike any other, an AR game where you’ll get to team up with the likes of Bumblebee and the Autobots in the real world, powered by the Niantic Lightship platform.

Copyright © 2021 Niantic, Inc.
Copyright © 2021 Niantic, Inc.

We’ve been working super hard on this with Seattle-based Very Very Spaceship as the development studio. We’ll enter soft launch in select countries soon, and global launch is planned for later this year.

We hope you’re as excited as we are to get to play in the Transformers universe. Keep an eye on TransformersHeavyMetal.com for future news updates and to pre-register for the game.

And in case you’re wondering, my favorite Transformer is Optimus Prime!

-Phil Hong, Executive Producer

June 12, 2021
Meet You Out There: National Get Outdoors Day

“As we shake off the aches of too many weeks with too little motion, and the sun starts to shine, and cities from New York to Milan to Vilnius talk of blocking off streets to make room for people on foot and on bikes, let’s make this our summer of the humble, free, and better-than-ever walk..”

– John Hanke


Greetings Niantic Explorers!

There is something very special about summer. We have always been inspired by the power of the outdoors and the opportunity for exploration and adventure it provides, this year more so than ever.  Finally being able to reconnect with nature and each other is such an exciting prospect. Many of us venture out with a new appreciation for the role that outdoor spaces play in our physical and mental well-being. There is real science behind these benefits as research has shown.

This Saturday is National Get Outdoors Day, intended to inspire and motivate us to get outside for a “healthy, fun day of outdoor adventure.” Local neighborhoods and national parks across the United States will be celebrating it and encouraging families, friends and communities to come outside together.  With so much outside for Niantic Explorers, it is the perfect day to start new adventures together.

Our Explorers and our own Niantics are united by a shared love for the outdoors to reset, restore--and reconnect with friends both old and new. We’re here to keep you inspired to get out there and play, which is why it seems like a great time to share all things outdoors that we are so excited about.

Earlier this week, we rolled out our Live Events schedule for Pokémon GO, Harry Potter: Wizards Unite and Ingress. Those event experiences are a great way to bond over legendary Pokémon, put your wands to work in dragon combat, and defend Ingress portals.

We have co-sponsored Open Outdoors for Kids, a program designed to get kids outside exploring and learning about nature.

We are working with Esculas Sustenables to rehabilitate parks in different states of Mexico, engaging up to 150 players per park as volunteers working to paint, plant, build, and make these parks wonderful places for all community members to enjoy. So far we have rehabilitated Cultuparque in Teotihuacan & Fracc del Parque in Merida. Next up are Metropolitano in Guadalajara & Los Berros in Xalapa which will be done by the end of the summer.

We’ve also rolled out the Meet You Out There Program for our Niantics to host casual meetups in cities across the United States and interact with our community on July 3, August 14, and August 15. As much as you, our Explorers, have missed attending live events, our Niantics have missed meeting you first hand. They’ll be meeting local communities in over 25 states with swag in hand. We’ll be sharing more about where you’ll be able to meet us in the coming weeks.

Over the weekend and through the summer, tag us or use #MeetYouOutThere on your social posts, we’ll be keeping our eyes peeled for great posts.

There has never been a better time to get outdoors, so grab your kit, your chargers, water and sunscreen.  #MeetYouOutThere

-The Niantic team

June 10, 2021
Meet You At Our Live Events

Greetings Niantic Explorers!

As John shared last month, we’re looking forward to saying hello to our community and our world again.

Today, we’re excited to announce that we’re starting to bring back some of our Live Events for Pokémon GO, Harry Potter: Wizards Unite and Ingress. Bringing people together is Niantic’s mission, and our in-person and virtual events are a magical opportunity for people to play together.

Here’s our schedule for the next few months:

Pokémon GO

Community Days

Our monthly celebration of select, featured Pokémon continue this summer with all-new Community Days, including:

  • Saturday, July 3 (full details To Be Announced on June 21)

  • Sunday August 15  (full details To Be Announced in July)

Pokémon GO Fest

We’re looking forward to Pokémon GO Fest on July 17 and 18 which will once again be a global event. To celebrate Pokémon GO’s fifth anniversary this year, ticket prices are reduced from USD $14.99 to $5.00.†

We’re also excited to offer exclusive perks through our official Pokémon GO Fest 2021 event sponsor, Google Play. You can find more details about the fun-filled weekend on our Pokémon GO Fest 2021 event page.

Safari Zone

We’re excited to share that planning is underway to reschedule the Pokémon GO Safari Zones that were postponed last year.  We’ll share more details on these events as our plans are confirmed, but here are the 3 cities you can anticipate seeing the Safari Zones return:

Harry Potter: Wizards Unite

Community Days

Witches and Wizards around the globe will be able to join us for Community Days in the months ahead on the following dates:

  • Saturday, June 12

  • Sunday, July 11

  • Saturday, August 7

  • Saturday, September 18

Wizards Unite 2nd Year Anniversary

Celebrate Harry Potter: Wizards Unite's second anniversary with a special in-game event and take a look back at how the Calamity has unfolded thus far. We’d love to see your favorite real world and AR photos from the first two years on social!

  • Saturday, June 19 - Sunday, June 20

Dragonologist Delight Event

Look to the skies as you combat a surge of dragon Oddities and collect dragon egg Fragments from Portkey Portmanteaus.

  • Friday, July 2 - Thursday, July 8

Ingress

Second Sundays Mission Days

We are looking forward to resuming Ingress Mission Days through a distributed format on the weekend of July 9, where Agents can explore Agent-created Missions in their local area.

  • Sunday, July 11

  • Sunday, August 8

  • Sunday, September 12

NL-1331 Meetups

The XM Detection Vehicle NL-1331X is hitting the road starting in Oakland, CA on the weekend of July 9. Stay tuned for more details.

Thank you for continuing this journey with us -- we’re eager to see you again in person. So over the next couple of months, some Niantics and friends will be around various Community Days in the US.

Be sure to share your adventures on social media using #MeetYouOutThere!

– Mike Quigley, Chief Marketing Officer

† Pokémon GO Fest 2021 tickets will be available for purchase in the in-app shop for USD $4.99 (or the equivalent pricing tier in your local currency, plus any applicable taxes and fees). Tickets cannot be purchased with PokéCoins. Tickets to this event are nonrefundable (subject to applicable law and the exceptions set forth in the Terms of Service).