Each April, Niantic celebrates the Earth by taking actions that care for the natural surroundings of communities everywhere. This year, alongside the Playing for the Planet Alliance, we’re participating in the Green Game Jam, and are excited to announce a series of in-game events and employee initiatives designed to promote environmental awareness and action.
Initiatives Across the Niantic Portfolio
Player-led clean up events: happening in local parks around the world, players who participate in these clean ups will earn in-game rewards in select games. We’ve done this in years past with a lot of impact.
In-game challenges: Players will be given the opportunity to take action inside various games to help promote and support sustainability concepts. Some examples include the in-game recycling campaign in Ingress, a sustainability campaign in Pokémon GO, an educational campaign in Peridot, and a flower planting adventure in Pikmin Bloom.
In-game education: Players will receive information on how they can reduce waste and support a healthier planet. Peridot’s campaign centered on waste reduction is a great example.
AR activations: Focused on fostering learning, these activations tie virtual actions to real world impact. This 8th Wall activation encourages users to plant virtual AR trees across the US, unlocking real tree plantings in the top 5 US cities.
Employee Engagement
Our teams in San Francisco, Palo Alto, Bellevue, and London will be participating in sustainability training, cleanup events and tree planting. These activities are focused on supporting the health of local neighborhoods in places where our employees live and work.
Join Us in Making a Difference
We invite all our players and employees to take part in these initiatives. Whether it’s through participating in in-game events, joining local cleanups, or simply making more sustainable choices in your daily life, every action counts. Together, we can make a significant impact on our planet.
We look forward to following this post up with a recap of the impact of these initiatives in a few weeks.
– Yennie Solheim, Social Impact