Starting today, the public can access the immersive web-based augmented reality (WebAR) experience, exploring true stories and statistics about the impact of food on people’s lives, and how they can join the movement to end hunger. Feeding America® and the Ad Council, in partnership with Niantic 8th Wall, Sawhorse Productions, and Flowcode, today launched this new augmented reality (AR) experience designed to raise awareness about hunger in the United States.
According to the latest data from the U.S. Department of Agriculture (USDA), over 44 million people, including 13 million children, live in food insecure households in the United States. In 2022, 1 in 6 people turned to charitable food systems for assistance.
The experience was built on 8th Wall’s platform that powers web-based augmented reality experiences without the need for an app, making it accessible to anyone that has a smartphone. The new experience is an extension of the Ad Council and Feeding America’s successful “Full Effect” PSA campaign that first launched in June 2023 and highlights what is possible in a world without food insecurity. With this new WebAR experience, people can connect to Feeding America’s mission of ending hunger in an immersive way and explore different ways to take action, including donating, volunteering at their local foodbank or advocating.
The WebAR experience is accessible via QR code or at FullEffect.FeedingAmerica.org – with no app required – encouraging users to join the movement to end hunger in America at FeedingAmerica.org/ActNow.