Today, I’m excited to announce the acquisition of Mayhem and welcome a group of talented creatives to Niantic. As part of Niantic, the Mayhem team’s expertise in designing social gaming experiences and passion for online community building will drive the creation of new ways for our growing global community of players to connect and play.
Mayhem was founded in 2017 with the goal of bringing gamers together through live, interactive experiences. They built a successful online platform for gamers to self-organize custom game formats for their communities, and it’s their innovative leadership in this space that will accelerate the work we’re doing to inspire people to explore the world together. Real-world social interaction, as encouraged by fun gameplay as well as social features that build bonds between people across the globe, is critical to our mission—and alongside Mayhem, we have some exciting opportunities ahead of us.
Through our games, many Niantic explorers have found incredible meaning in playing and interacting with other explorers. They create memories, they make friends, and they end up with some amazing stories to tell. We look forward to working together with Mayhem to amplify those moments, bring our player community closer together, and make a positive impact on the world.
To learn about what this means for Mayhem, you can read the blog post from Mayhem’s CEO, Ivan Zhou.