Real-world AR company Niantic and the world’s top YouTube creator, MrBeast (Jimmy Donaldson), are teaming up for an epic summer of monster hunting in Monster Hunter Now. Starting July 27th, players can get their hands on an exclusive weapon, outfit, and a special MrBeast quest line inspired by the philanthropic digital creator.
“Monster Hunter Now is super fun and also encourages people to go outside, explore, and get active,” said Jimmy Donaldson, aka MrBeast, “Working with Niantic on my very own Monster Hunter Now quest line has been fantastic. I love that they partner with creators and trust them to know how to reach their audience.”
Alongside the MrBeast partnership, Niantic will release an update for Monster Hunter Now that expands the game’s reach on a global scale with the new Dimensional Link feature. The update makes it even easier for players to enjoy playing the real-world mobile game with other Monster Hunter fans from around the world. For more details, please see the Monster Hunter Now blog. To help celebrate, Niantic released a live action trailer inviting players to Hunt Anywhere, which you can watch below.
“We’re thrilled to collaborate with Jimmy and the MrBeast team to bring a unique quest line and MrBeast content to Monster Hunter Now. We’re constantly looking to bring exciting and fresh content to the game, and this collaboration is something that appeals both to veteran players and new players alike,” said Archit Bhargava, Senior Director of Product Marketing at Niantic. “With more than 15 million downloads globally, we know our community is enjoying hunting monsters on the go. Now it will be even easier to get outside and hunt together with players from around the world.”
With the launch of the Dimensional Link feature and the numerous sizzling-hot updates coming to the game, now is the perfect time for new players to join the hunt and play Monster Hunter Now.
The global rollout of Monster Hunter Now’s newest update begins later today, and the app can be downloaded on both the App Store and Google Play.
About Niantic
Niantic’s global-scale augmented reality platform powers spatial computing experiences in the real world. Incubated out of the Maps team at Google, Niantic first created Ingress and then Pokémon GO, a collaborative effort with The Pokémon Company, which has become a cultural phenomenon and hit game played by tens of millions of people each month. Niantic’s real-world platform also supports the company’s other games including Pikmin Bloom, Peridot and Monster Hunter Now.
About MrBeast
Jimmy Donaldson is a YouTube creator, entrepreneur and philanthropist known as “MrBeast,” who has captured the world’s attention. His content entertains and inspires millions through never-before-seen viral spectacles, highly engaging challenges and massive giveaways, including millions of dollars in food and supplies for those in need. In June 2024, MrBeast became the most subscribed YouTube channel in the world, now with over 305 million subscribers and generating over 3 billion views monthly. In September 2023, Donaldson was named #1 on Forbes Top Creators List. He was also featured on the Time 100 list in Spring 2023 and their inaugural Time100 Climate List in November. In January 2022, Jimmy launched Feastables, starting with the signature chocolate bar MrBeast Bar and soon became one of the fastest-growing CPG brands in history. His environmental fundraising projects include #TeamTrees, which raised over $23 million to plant over 23 million trees worldwide. The follow-up #TeamSeas raised over $30 million, which led to 30 million pounds of plastic and trash being removed from oceans, rivers and beaches across the country. In October 2020, he launched Beast Philanthropy, a 501(c)(3) charitable organization that focuses solely on his charity efforts and has distributed over 20 million free meals and dozens of other impactful projects around the globe. Projects include building fresh water wells in Cameroon, building houses for tornado victims in Kentucky, building homes for the homeless in Costa Rica and donating over $3 million in humanitarian supplies to Ukraine war refugees. He currently works and resides in Greenville, North Carolina.