Today, we are announcing the acquisition of London-based company Sensible Object, and welcoming this experienced team of artists and engineers to Niantic.

Founded in 2014, Sensible Object has been developing games that combine physical and digital play to create uniquely differentiated gaming experiences. Sensible Object builds on the work of founder Alex Fleetwood and team with Hide&Seek, a studio designing outdoor social games and playful experiences.

Sensible Object will offer support for its existing slate of titles during a transition period at the end of which the team will focus its efforts on building all new real-world AR experiences with Niantic as the core of Niantic London.

We’re excited about Sensible Object joining Niantic as it significantly advances our efforts in developing a wide range of gaming experiences that bring the physical and digital world closer together. The team’s deep roots in large-scale outdoor activations in particular is very complementary to the many Niantic real world events we host around the world to engage with our loyal players.

-jh