Leading augmented reality technology Niantic, Inc. and Sony Corporation are working together to combine Niantic’s real-world AR technology with Sony’s audio technology with the goal of providing people with an unprecedented AR experience.
The first part of the initiative is working together on Niantic’s popular game, “Ingress” to create an even more immersive AR and sound experience. More details will be announced later in the year.
“We are very pleased to start collaborating in the AR (Augmented Reality) field of sound with Niantic, which highly values the role of sound in the AR gaming experience,” said Hiroshi Nakamura, Head of Mobile Product Business Division, Home Entertainment & Sound Products Business Group, Sony Corporation. “By linking Sony’s Spatial Sound technology with Niantic’s game content, we aim to deliver astonishing experiences that fuse reality with games through headphones. We look forward to various future initiatives to enrich the experience of headphones such as the new product, “LinkBuds,” announced by Sony today.”
“Sony is a global brand with a wide range of audio products, and excellent audio technology,” said Setsuto Murai, Vice President, Niantic, Inc. “By combining Sony’s audio technology with Niantic’s AR technology, we believe that we can offer a new level of AR experience, beyond just what you can see. We look forward to providing a more immersive AR experience in the real world.”
For more information on Sony Corporation’s announcement, please refer to the company’s press release.