April is Earth Month! It’s a big deal to us here at Niantic as it marks our annual Niantic Sustainability Campaign, when we invite players and community members to join us in supporting our planet, one action at a time. This year, we’re thrilled to announce that we’ve committed to plant trees based on kilometers moved on Niantic Community Days, and we’ll begin with this month’s Community Day on Saturday, April 23, 2022.
We’re partnering with Ecosia, one of the biggest tree-planters in the world. For every player who moves 5 km on Niantic Community Day, we'll work with Ecosia to plant a tree, with the goal of planting a total of 100,000 trees.
Ecosia, a certified B-Corp headquartered in Berlin, has already planted over 145 million trees and counting. They focus on planting in biodiversity hotspots where trees can have the most impact, and ensuring that the trees planted mature and grow into healthy, large trees over time. They also work directly with local organizations to plant the trees, to promote the livelihoods of local communities.
During Earth Month, you can also take a picture and share it on Twitter, Facebook, or Instagram – use the hashtag #SustainableWithNiantic and tag @NianticLabs to have your hard work count towards unlocking in-game rewards.
We’re looking forward to moving with you for the upcoming Niantic Community Day … and planting trees in the process. Let’s go!
-Yennie Solheim, Director of Social Impact