In years past, we’ve worked with nonprofits to host local cleanup events for players around the world. In exchange, players have successfully unlocked the highest tiers of in game rewards across Pokémon GO and Ingress, year over year. Like many other companies, we unfortunately had to cancel the plans we had mapped out for April 2020 last year, as the global pandemic became a major concern.
This year, we’re excited to announce a new take on our sustainability efforts - we’re inviting players to take individual actions that support our planet with the belief that, if we all do something small, it can add up to big things. We have loved the local cleanup efforts that players and nonprofits have engaged in in the past, but this year we’re focusing on how we can effect change while staying safe. To unlock tiered rewards, we’re calling on you to choose one of the following actions:
- Take Care of Your Community: pick up trash around your neighborhood
- Adopt a New Sustainability Practice: plant a tree, shrub, or other native plant
- Help Out a Local Cause: volunteer your time
Based on social sharing and the impactful actions taken by individual players, we’ll unlock in-game tiered rewards. Check out our website to learn more about what specific actions count towards unlocking in-game tiered rewards! We’re looking forward to seeing the impact you all make, and are ready to celebrate the Earth in many ways.
–Social Impact Team