At Niantic, our belief is that the combination of maps and gaming can make the world even more magical and enticing for people (kids included!). For games that permit child participation, we use the Niantic Kids Parent Portal to allow verified parents and legal guardians to manage their children’s experiences across Niantic games and make sure personal information remains secure.
Niantic collects information in order to operate the game and to optimize and improve our products and services. For children under the age of 13*, we ask for the parent or guardian’s consent before we collect any child’s personal data (see Niantic Kids section). In particular, since Niantic games are location-based and their core feature is to provide a gameplay experience tied to the player’s real world location, we obtain your approval before we collect and use your child’s device location information. We never sell any user information, whether child or adult.
Please read our Privacy Policy and our Privacy Policy Overview for Children for more specific information on what personal data Niantic collects and uses when your child uses Niantic’s games.
Some of our games have content that is sponsored by one of our brand partners. Sponsored content may appear as branded in-game locations (like a local restaurant appearing as an in-game location), branded clothing item for your avatar, or passcodes for free items provided by a brand partner. Sponsored content is always disabled by default for child accounts, but can be enabled by you from the Parent Portal if you so choose. We do not share children’s information with third-party sponsors.